Hello there

Based in
Rotterdam

I’m

Isabel Reyes

Senior Growth & Demand expert

About me

I’m an ex-agency owner, SaaS founder,Community builder and operator who now helps brands craft clear stories and launch campaigns that deliver real results. With experience across B2B and consumer markets, I bring both strategic insight and hands-on execution to every project.

Services

Let's Connect

[01]

Branding

Video & Creative Campaigns

campaign concepts

Script, direct, and produce

cross-channel campaigns

[02]

Product Design

Content Strategy & Production

Branding & Positioning

Brand Identity

Market Differentiation

Strategic Alignment

[04]

Art Direction

Community Building

Community Growth

Engagement Frameworks

Trust Building

[05]

Art Direction

Community Building

Community Growth

Engagement Frameworks

Trust Building

[06]

Motion Design

ABM Strategy & Execution

ABM strategy design

Channel mix planning

tech stack setup and optimization

Why work with me?

Let's Talk

[01]

Strategic + Hands-On

I bring a rare mix of big-picture strategy and practical execution — from shaping narratives to launching campaigns that deliver results.

[02]

Proven B2B & Consumer Experience

As an ex-agency owner, SaaS founder, and operator, I understand both sides of the table and how to bridge creativity with commercial impact.

[03]

Ecosystem Mindset

I don’t just deliver projects — I help build communities, campaigns, and events that drive long-term engagement and pipeline.

[04]

Flexible & Collaborative

Whether it’s hourly, project-based, or embedded support, I adapt to your team’s needs and move fast without the agency overhead.

Portfolio

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Working experience

Check more on Linkedin

[01]

Interim Head of marketing

N.Rich

[02]

Campaign Manager & Team lead

Marketing Campaign Manager

Innovecs Games

[05]

Creative Content Strategist

Numbers

Working process

We kick off with a focused session to understand your goals, audience, and current strategy. This ensures every move is aligned with your priorities.

[STEP-2]

Strategy

I build a clear plan — whether it’s content, campaigns, branding, or events — outlining key actions, channels, and expected outcomes.

[STEP-3]

Execution

I roll up my sleeves and bring the strategy to life through hands-on content creation, campaign launches, or activations.

[STEP-4]

Measure & Optimize

We track performance, attribute results, and refine based on insights — ensuring your investment translates into measurable impact.

Teams I have worked

Wanna know more? Book a call

Josh Shulman

B2B Marketng Leader

I’ve had the pleasure of working with Isa on multiple projects, and she’s always one of the first people I think of for expert marketing execution. She’s deeply tuned into B2B trends and is one of the most capable, well-rounded demand marketers I’ve met. From strategy to flawless execution

Diana Latescu

Digital marekting specialist

Isabel was an incredible colleague and mentor. Her deep sales and marketing expertise, combined with her generosity in sharing knowledge, made a huge impact on my growth. She coached with patience, led with intention, and turned ideas into clear action. Any team would be lucky to have her.

Mia Tayam

Cotent Marketer

Isa brings a rare mix of confidence, openness, and drive. She leads when needed, collaborates easily, and always brings great energy. She’s hardworking, sharp, and fun to work with — even under pressure.

Are you Next?

Feel free to book a call!

Let's discuss your project and how we can collaborate.

FAQ

Let's Talk

How do you usually work with clients?

What types of brands do you work with?

Can you plug into our existing team or do you work solo?

What do I need to give How long do projects usually take?you to get started?

Do you offer ongoing support?

How do we get started?